Marketing Budget Leaves Adesso Albums On Maestro

Golf Betting Lines

The green is long and wide, but the par-three 17th is anything but easy. From an elevated tee, a medium to long iron will be required to clear the fronting lake and avoid the bunkers deep and right. Let's not forget the tiered putting surface that slopes hard towards the water. The key is picking the right stick, especially when the wind is up. Making par here is no small task. In 2006, this hole was the fourth hardest and 17 players during round one found the water.

 

Owned by the PGA, the tour is not resting on its laurels, according to Keith Steinberg, Director of Sales & Marketing at Avenel. "Commissioner Tim Finchem placed a full page ad in the Washington Post recently, stating that the PGA Tour has begun an effort that will result in a comprehensive set of improvements to the TPC Avenel. This multi-million dollar investment will feature significant upgrades to the club, including major improvements to the golf course, along with a remodeling and expansion of the clubhouse."

 

At a shade over 7,000 yards, Avenel is certainly not long by the standards of today's game, but it plays very difficult, especially when you miss the fairway. It's a great mix of short and long holes with relatively small, but undulating, greens and deep, thick rough. With four sets of tees beginning at 4,800 yards, this course is for all players. I'm looking forward to the upcoming changes and, hopefully, an invite back.

 

Aces, pars or bogeys, send your thoughts to psokol@sportsnetwork.com.

 

Maestro Analytics: the competitive advantage NORTHWIND’s newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization’s key operating data to support marketing strategies and business decisions. Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a 5-Diamond, 4-Star property going for a 5-Star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future." Ms. Ashton noted that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients’ location and target our marketing budget accordingly."

 

Maestro Enterprise Suite The Maestro Property Management Suite combines a full-function Front Office system in use by hotels from 3,500 to 25 rooms with a family of robust modules that includes Maestro GDS+ – an online, real-time reservation engine with integrated Yield Management to maximize ADR for virtually all eReservation channels; Maestro Owner Management – fully integrated ownership accounting functionality for asset performance reporting; Maestro Sales & Catering – manages group-convention sales and function rooms, whether at one property or a portfolio of hotels; ResEze Web Booking Engine – enables independent and multi-property hotels to take advantage of the growing online revenue opportunity by providing tools for guests to book their own reservations from an operator's website; Maestro Yield – a revenue manager that makes sophisticated strategies easy for multiple booking channels at one or more properties; Maestro Analytics – a complete business intelligence software suite that lets end-users interactively analyze critical business information; Maestro CRM – gives managers the information to make the best business decisions for booking new business; Maestro Spa & Activities Management– enables resorts, hotels and clubs to schedule facilities and activities with real-time integration to all other modules. Also available is Maestro CRS, which supports a two-way interface to corporate sales offices and Maestro Multi-Property and is used by many multi-property operating companies and corporate reservation facilities. The system supports a number of properties on a single server with a single database, or each property can rely on its own server with all files being replicated at the central corporate offices.

 

About NORTHWIND

 

NORTHWIND, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, private organizations, and corporate management companies with flexible software solutions.

 

http://www.maestropms.com/?campaign=PRWebPOSTHITECJuly112006

 

http://www.softscribeinc.com

 

instant photo guest books®
"We are very excited to be a part of this wonderful event," said Lesley Mattos, Founder of Adesso Albums. "The celebrity players will not only see our product displayed, but will get "hands-on" experience creating an Adesso Album. We plan to fill several Adesso Albums during the three day Product Showcase with photos and autographs of the celebrity players which we will auction off for charity after the event. We’re hopeful that the celebrity players will find a similar application for the Adesso Album they receive in their locker, board or green rooms!"

 

Adesso Albums’ patent pending concept is revolutionizing the traditional guest book market. The albums combine Polaroid instant photos or prints taken of guests at events -- weddings, bridal or baby showers, birthday, anniversary, graduation parties or the "American Century Celebrity Golf Championship" -- with personalized hand written sentiments from those guests, creating a unique, one of a kind, real time memento that can be enjoyed the instant the event is over. Photos of the albums that are created at the American Century Celebrity Golf Championship will be displayed at http://www.adessoalbums.com

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Betting the NFL preseason

Rule No. 1 in the gamblers' handbook states, "Avoid sports betting on meaningless games."

When you're drowning in a sea of baseball monotony, however, things change. Even a hint of pro football betting can persuade the most disciplined bettor to break a few rules. 

The NFL preseason is around the corner, with a tempting Hall of Fame match kicking off on Sunday. But bettors must stay vigilant. Wagering on NFL exhibition games is an entirely different beast than the regular season. Most fans don't recognize the players on the field because starters get as much action in August as Warcraft fans get on Prom night.

The only certainty about the NFL this time of year is uncertainty – and yet there are some who say betting in August can be a gold mine.

“I actually feel the NFL preseason presents solid profit opportunities for sharp bettors and handicappers,” Sports Expert Steve Merril explains. “My experience has been that the sportsbooks fear the preseason, which is evident by lower limits and massive moves.”

The line moves are attributed to the limited knowledge available regarding playing-time distribution. One team’s top unit out on the field for one more series has an impact on the pointspread. Setting lines in the preseason often is a shot in the dark.

“We base the betting lines mostly on public perception,” Pete Korner, founder of the Sports Club in Las Vegas, says. “It’s very tough to predict, almost a guessing game.”

The preseason is all about figuring out who’s in and for how long.

“It becomes a race between bettors and oddsmakers to find out how long the quarterbacks are going to stay in,” Korner admits. “If a sharp gets the information first, he could exploit an early line. I’m a full believer in moving the line in the preseason if the books find out something late in the week.”

Determining what each team’s motive is can help bettors handicap. To do this you must pay close attention to the philosophies head coaches employ in exhibition play.

“You need to know what a coach is trying to accomplish,” says Covers Expert Bryan Leonard. “Sometimes a new coach will want to instill a winning attitude. Others just want to make sure their starters don’t get hurt."

So how do you distinguish who’s playing scared and who’s playing for keeps?

“Head coaches on the hot seat or new coaches trying to implement a winning attitude usually try harder to win in the preseason,” Merril says.

Cleveland Browns head coach Romeo Crennel fits this criteria. He’s entering his third season as the sideline boss and has yet to lead the Browns to more than six wins.

Cleveland is an enticing bet as well because of the unresolved quarterback situation. General manager Phil Savage sacrificed the Browns’ first-round pick in next year’s draft for Brady Quinn, but the former Notre Dame quarterback hasn’t signed or reported to training camp yet.

Charlie Frye and Derek Anderson split time at QB last season and it looks like either player (or even Quinn) could be the opening-day starter.

“If a team has quarterback depth and the pecking order hasn’t been decided, it’s a big advantage,” Leonard says.

Even in the third week of the preseason when starters generally play the most, the final outcome of the game is in the hands of fringe players. A team's talent, all the way down to the last man on the roster, is something to consider.

The New England Patriots have long been considered one of the deeper teams in the NFL and coach Bill Belichick has said in the past he’s unafraid of stars getting hurt in games with nothing on the line. He shocked his colleagues in 2003 by playing some of his starters on special teams in the preseason.

“We want to have the team ready to play a tough, physical game and preparation has to go into that and I imagine a certain amount of injuries go with it,” Belichick told the Providence Journal in August 2003.

Bettors can only hope to find more teams that share the Pats' business-like approach to the preseason (New England is 17-9-3 against the spread since 2000) and take advantage of teams who detest the exhibition schedule.

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